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Archive for the ‘Writing Portfolio’ Category


A Guide to Workplace Attire

A Guide to Workplace Attire

To promote the upcoming OLC Career Chat on Workplace Wardrobe in October 2013 I wrote and published a series of articles on workplace wardrobes.


Why Should You Participate in Twitter Chats?

This post was originally published on the OLC on June 21, 2013 as part of the promotional launch of OLC Career Chats.

If you’ve spent any amount of time on Twitter, you’ve probably seen someone participating in or talking about a Twitter chat. So what are they?

Twitter chats are essentially exactly what they sound like: A group of people all joining together at a set time to discuss a given topic. If you look hard enough, you can find organized chats on almost any topic. They can be used not only to share and gain insights on the topic discussed, but they can also be  great opportunity to network and connect with people who have similar interests or are in the same industry as you.

A typical Twitter chat will take place at a set time, usually monthly, biweekly, or even weekly, and organizers usually promote the time, topic, and the accounts involved well in advance. Participants use a pre-determined hashtag when tweeting, which they can then use to search for other participants and continue the conversation.

Chat organizers will likely prepare some questions or prompts to start the chat, which participants can then answer or comment on. To keep things organized, questions and answers will be numbered. Sometimes featured guests (usually a specialist on the topic) will join, taking questions from participants as well.

That being said, these chats aren’t just a place to have questions answered. It can be a giant online networking event. If you embrace it, expect to leave with a few new contacts and followers, along with some new information.

Tips for a Successful Twitter Chat

  • Introduce Yourself. When you join in on the conversation, send out a quick tweet, using their hashtag, letting the organizing account know you’re excited to get started.
  • Jump Right In. Don’t be afraid that you don’t have anything worthwhile to contribute. If you have an opinion or insight on the topic, share it. If you think someone else made a really good point, let them know. Read a great blog post that supports your point? Share it.
  • Pay Attention. If you’re late to the chat, and everyone else is discussing question 5, don’t return to the first question, just join in with the most recent topic.
  • Be Careful with Self-Promotion: If you’ve written a blog post on the topic, then sharing it can be a great way to contribute to the conversation, but be careful about too much self-promotion. Some chats ask participants to wait until the end of the chat to share links, so take cues from other participants. If you do share a link, don’t spam the feed and send it out to 20 different people, just hashtag it, and people will find it.
  • Have Fun. Twitter chats can be a great way to make some new connections, but they’re not a high-stakes networking event. Just log-in, have some fun, and maybe even learn a few things.

In the end, Twitter chats are better experienced than read about. Learn about the series of Twitter chats the OLC is organizing with Career Services this month.


SFU Mo Bros Support Men’s Health

A promotional piece to support the SFU Men’s Hockey Movember campaign.

SFU Mo Bros Support Men’s Health

The SFU Men’s Hockey Team wanted to get in on some Movember action this year, so three brave players agreed to grow out a ‘stache for the month – all in the name of raising awareness and funds for men’s health programs.

This years participants are rookies Jesse Williamson and Pavlo Zerebecky and second-year player, Kale Wild.

All three are Movember vets, with a few years experience under their belts. They offered up some advice to their fellow Mo Bros. “Just have fun with it,” advised Wild. “Get creative. I’ve been seeing people attempt the “monkey tail” moustache lately which is pretty funny.”

Williamson had a different approach to making sure you sport an impressive mo, “Just For Men hair dye is cheating. But it’s not cheating if you don’t get caught… Right?” Zerebecky meanwhile was short on the advice, “it’s impossible to give tips when your facial comes in with the same consistency as a child.”

Of course, it’s important to keep the goal in mind as well. “Try to actually raise money,” said Wild. “Raising awareness is one thing. But raising money is the ultimate goal.”

The boys all agreed that raising cash and awareness is a great reason to participate, but not the only one. “It is fun to experiment with different moustaches,” said Wild. “It gives you a very good excuse to grow an often funny looking moustache while raising awareness for men’s health.” For Williamson on the other hand? “A great excuse to be lazy.” Of course, a successful Movember campaign requires a healthy dose of competition.

So what do the guys think of the team’s mustache growing outlook? “I think we have a pretty weak crop of mo bros this year,” said Wild. “With the loss of moustache officiando Tadz Brown I think we are going to have to fill that void by committee. I think [Nick] Sandor has the potential to do something special this year. He has been growing out some pretty grizzly facial hair for a while which leaves him with many options. However it must be noted any success he achieves this year will have an asterisks due to his head start.”

Williamson focused his assessment on the three participants, singling Zerebecky out for having the least impressive ‘stache by months end. An assessment Zerebecky couldn’t deny.

To support SFU Hockey’s Movember campaign you can donate through our team page. Stayed tuned for updates on the progress, or come see for yourself at our next home game on November 23rd in Bill Copeland Arena where SFU looks to defend their 5-0 record against TRU.


Hoot Hoot Hooray! HootSuite for Clubs and Associations

Hoot Hoot Hooray! HootSuite for Clubs and Associations

My first blog post with the HootSuite campus ambassador program, detailing how students can use HootSuite to help run social media campaign for school clubs and teams.



Hello there,

I’m Elizabeth, lover of bad TV and good movies. If you’re looking for the best of the best content, check out my Writing Portfolio.

As you’ll probably notice, I mostly write about the Canucks, because I adore them,  but don’t fool yourself into thinking I’d be a good addition you your floor hockey team, my little brother makes me play goalie, and not because I have moves like Luo.

Diary of a Marketing Co-op: Improv Tips From Tina Fey

Originally posted May 21, 2012 on Sfu.ca/olc

I love Tina Fey. She’s hilarious, smart, and she doesn’t just play in what is traditionally a man’s game, she beats them at it. Plus one of my best friends has claimed Liz Lemon as her TV soul mate, because they are essentially the same person. Sure, Liz is 40-ish and runs a somewhat horrible late night TV show, and my friend is 21 and does not, but she does have better hair flashbacks, so it evens out.

Now, returning to the subject at hand, Tina Fey is an awesome person, and so is her book, Bossypants. This is why I’ve decided to let Ms. Fey guest post on my marketing blog, and help relate ‘The Rules of Improvisation That Will Change Your Life’ contained in her book to the rules for a successful co-op term.

Rule One: Always Say Yes

Improv scenes require all involved to be willing to say “Yes” and agree with whatever their scene partner just said. If one person holds up a stick and declares it King Arthur’s sword, it’s no fun if you scoff and call it a stupid stick. Your scene will be over before it begins.

Now, I should point out, that no, this does not mean you should say “Yes” to everything in life. If someone comes up to you on the street and tries to convince you that they are King Arthur you really shouldn’t go along with that. On the job, you shouldn’t say “Yes” to everything; if something makes you uncomfortable, you shouldn’t follow along just to be a team player. The point here is to at least start from an open-minded place. Respect where the other person is coming from, and give their idea proper consideration. If there are no immediate objections than try saying “Yes” and see what can happen.

Rule Two: Yes, And…

For an improv scene to succeed everyone needs to contribute. If one person is always the one pushing a scene forward, while the other contributes nothing more than mono-syllable answers then it doesn’t make for a very entertaining scene.

When it comes to your job, this rule means that you shouldn’t be afraid to contribute. Don’t assume that just because you’re new it means that your ideas are bad, or aren’t worth voicing. You are there for a reason, and your contributions are worthwhile. This doesn’t mean that the middle of a company-wide staff meeting is the forum to discuss your ideas to revolutionize the company, but it does mean that if you think the current stat-tracking system you’re using is inefficient that you shouldn’t be afraid to say so.

Rule Three: Make Statements

If you’ve ever done improv, then you know that if one person is always asking questions and creating obstacles while expecting you to solve them, that it creates far too much pressure, and isn’t much fun for either of you.

What this really means is don’t ask questions and bring up obstacles all the time. Yes, asking questions is important, especially when you’re in a new situation, and yes, being able to spot potential road blocks to a project is an essential skill, but someone needs to find solutions to these problems. Instead of shooting down an outdoor event while asking what to do if it rains, offer to look into tent rentals and outdoor heaters. People who put up endless roadblocks stop being invited out to lunch. People who solve problems get to put lunch on the company tab.

Rule Four: There Are No Mistakes

If you forget that your character was paralyzed in a hippo fighting accident and leap up mid-scene, don’t go back, go forward. This mis-step could be a huge mistake, and you could ruin the scene, or you could declare that you’ve been faking an injury for the insurance money, and make the scene even better.

You will make a mistake at work. It’s just a fact, accept it now, and you’ll be better prepared to deal with it when it happens. When this inevitable mistake is found out, you just need to accept responsibility, apologize if necessary, work on finding a way to fix it, figure out how it happened and how to make sure it doesn’t happen again, and finally find a way to move forward from there. Mistakes can be forgiven and forgotten about, as long as you take the correct actions in the aftermath.

Since starting my Co-op term in January I can think of times when I’ve followed this advice, and I can certainly find examples of times when I didn’t. I am fairly confident when I say that this applies to pretty much everyone, nevertheless, I think Tina Fey is on to something here.

Looking for more to read? Make sure you check out the rest of my Diary of a Marketing Co-op series, or go read Bossypants for yourself. If you want to share in my Tina Fey love, leave a comment, or reach out to me on Twitter @lizzmoffat or @SFU_OLC.

Jumping Into the BIG Fair

Originally posted September 28, 2011 on Sfu.ca/olc

Today was day one of two on Burnaby campus for the BIG fair, and the name is not an exaggeration. Tables lined the halls of three sides of the AQ, presenting students with volunteer, career and further education opportunities.

This was the first year I took an active interest in any of the career fairs on campus. Sure, I had walked through them on the way to class before, maybe grabbed a few free pens, but I never really stopped to talk to anyone.

Part of the reason was because  I have no desire to go to graduate school, and I seemed hopelessly unqualified for jobs at any of the companies participating. I don’t want to be an accountant, or do IT work or computer programming, or quite honestly anything that involves an abundance of math. Walking through the fair this year I spotted a whole bunch of accounting and banking firms, some insurance agencies, and some IT and engineering places I’d never even heard of.

Then there was the Canadian Security Intelligence Service, and who knows what kind of skills they look for…probably some sort of combination of kickboxing and Dan Brown style decoding skills…is there even a degree for that?

I was pretty sure that being able to write clever blog posts would not be high on their qualifications list.

Instead of being discouraged, however, I just walked myself up to some booths and started asking questions.

The CSIS probably wasn’t right for me, but  the Communications Security Establishment of Canada might be (although I didn’t ask about their kickboxing requirements).

SAP focuses on software development, but they have a marketing internship. My Loud Speaker specifically hires employees with less than five years experience, Clearly Contacts has openings for email marketers.

Even Microsoft could help me out, at today‘s fair they were only recruiting for technical internships, but I introduced myself and was given a website to find marketing internships this summer.

If I wanted to brush up on some tech skills BCIT was there too, with tons of brochures on full and part time classes.

So to sum up todays lesson: Don’t be intimidated if you think  the companies at a career fair have no use for you. Just ask. At the very least you’ll score yourself a free pen.